Fort Worth Herd

Brand Design

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Designing a new logo for Fort Worth Herd, an authentic and historically true tourist attraction, was both exciting and daunting. We wanted to create something modern but also respectful what had come before.

We custom illustrated a silhouette of the Texas Longhorns making their way through the Stockyards. This was coupled with strong and balanced typography and includes the heritage `FW Longhorn’ logo into the space above the title alongside the year Herd was established.

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A story well told travels further.

© Thirst & Co. 2019